In the last edition of the Marketing Masterclass, we dealt with how a small business can create a strong brand and how to define your Brand and your Value Proposition.
We said that you have to ask yourself, what the core promise you are making to your target market is.
Then you should define your promise and the core values behind it.
Consumers of a product need to get the clear value that has prompted them to choose your particular brand over other competing brands.
Source: Vanguardngr.com
We need ways to escape poverty in this country
We need more improvement
This is nice
That is a good idea
Lovely idea
Nigeria will be great again
Mtn has always been a strong brand in Nigeria
Wow i strongly believe Nigeria is getting there…
That will be good